Wednesday, January 21, 2009

Green minded paper and Eco font

Was reading the book Cradle to Cradle by William McDonough & Michael Braungart and was pleasantly surprised to find that these guys actually practice what they preach.
The book, as they say "is not a tree". It is printed on synthetic paper that can be recycled over and over again.

Paper always seemed such a waste of magnificent trees anyways. I welcome all ideas that let me cut my use of paper. Synthetic paper has a catch too(i guess there is always a catch). It is essentially made from petroleum-based plastic.

May be it does not reduce or eliminate the environmental damage caused by our dependency on oil but, because synthetic paper is entirely inorganic, it eliminates the use of trees in manufacturing.

No ozone layer-threatening emissions and nearly no waste byproducts are produced during the manufacturing of synthetic paper. Scraps are recycled within the production line and reused. The overall manufacturing process also consumes significantly less energy than a comparably sized traditional paper mill, and the production requires no bleach, chlorine, peroxide or halogens to achieve its brilliant whiteness.

What's even more sustainable than synthetic paper when it comes to printing? An Eco font, of course.

A Dutch creative agency Spranq has developed this new font that will increase the life of your cartridge by using 20% less ink than normal fonts. And how they do it is by punching holes in the base font Vera Sans but still maintaining readability.

1 comment:

  1. I agree that handwriting can say a great deal about a person. I think that men whose handwriting in incomprehensible care only about themselves and do not value others' opinions.