Monday, May 4, 2009

‘Fan Cans’ Promote Recycling at Sports Stadiums

The Fan Can is a new line of recycling receptacles aims to capitalize on sports fans’ enthusiasm for their teams.

It was first installed at the Washington Nationals sports complex, with 100 such cans being sponsored by Coca-Cola.

The Fan Can is designed to integrate corporate marketing messages, including recycling and sustainability, into the sporting scene.

Permutations of the Fan Can come with lids lids shaped like helmets used by baseball batters, football players and motor sports drivers. The cans are made of up to 50 percent post-consumer and industrial plastic, are highly-durable for expanded service life, and are 100 percent recyclable at the end of their life cycle, according to a press release.

"Fan Cans make it easy for sponsors to link their brand with the green movement, while also connecting with sports teams and their fans," explains Stephen Wolford, president of Fan Cans, LLC.

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